The Porsche Holding acts through two completely separate retail groups - in the World of the Marques VW and Porsche (represented by Porsche Inter Auto) and in a Multi-brand World (represented by the French enterprise PGA) in 12 countries altogether.

In the business field "Retail of the marques of the Volkswagen Group and the Porsche sports car marque", the Porsche Holding is represented in Austria, Czechia, Slovakia, Hungary, Slovenia, Croatia, Albania, Macedonia, as well as in Italy and Germany (in this country without Porsche).

By adding the distribution of Bentley, Lamborghini and Bugatti to the business, the Porsche Holding is represented with Exclusive Cars in a further, highly exclusive segment of the market.

The business field "Retail of marques of various manufacturers" is primarily focused on France, the Netherlands and, in an initial stage, also on Poland. The retail dealerships in those countries are part of the distribution network of the respective marques.

Totally separate from the two big retail groups, the Porsche Holding is the first private European automobile trade company to be active in China. At the moment two joint ventures exist at two locations.

Another sector of this business field is the IT services related to the sale of cars and handled by Porsche Informatik.