Porsche Holding Salzburg is Europe's largest automotive retail company, operating in 22 countries throughout Europe, as well as in China, South America and Malaysia.
The Salzburg-based company was founded by Ferdinand Porsche's two children, Louise Piëch and Ferry Porsche. In 1949, the siblings laid the foundation for the successful development of Porsche Holding in Salzburg through the launch of Volkswagen Beetle import and sales in Austria.
Today, Porsche Holding Salzburg represents the Volkswagen Group brands in wholesale (as importer), retail (through its dealers) and in the after-sales business (service). The company also covers the entire spectrum of the automotive trade, through spare parts distribution, a full range of automobile financing services, in-house IT system development and the multi-brand retail business of PGA Group.
Porsche Holding Salzburg has been a 100 % subsidiary of Volkswagen AG since March 2011, contributing its decades of know-how in the automotive business to Volkswagen Group global sales.
At the end of 2016, the company employed a workforce of 35,631, selling more than 750.660 new vehicles and generating a turnover of 21.1 billion euros.