Porsche Holding Salzburg and WU Vienna (Vienna University of Economics and Business) develop joint MBA programme



  • Company-internal MBA programme in Mobility Management will start in mid-October
  • WU Executive Academy will prepare top talent for the future of mobility
  • 30 PHS employees will study for four semesters, in tandem with working


Salzburg, 14 October 2019 - In close collaboration with the WU Vienna Executive Academy, Porsche Holding has launched its MBA programme in Mobility Management. The company is seizing the initiative in the war for talent and is itself providing advanced training for its top talent. The programme is tailored closely to the individual needs of Porsche Holding as Europe's largest automotive retail company. The goal of the programme is to prepare employees for upcoming challenges.

"The automotive industry is currently undergoing sweeping changes. Topics such as digitalization, new technologies and innovative mobility concepts are changing our business", says Dr Hans Peter Schützinger, CEO of the PHS Management Board. "We need employees with suitable advanced training who will be able to develop and successfully implement the mobility of the future."

"Providing the best possible advanced training for our talent is a key concern for us as a multinational company, and also to me personally. We do not intend to leave anything to chance", points out Paul Gahleitner, Head of Human Resources of PHS. "The WU Executive Academy has developed the MBA in Mobility Management as an attractive overall package which will optimally meet our requirements. I am confident we will benefit enormously from this cooperative endeavour in terms of answering the questions of the future."


Well-planned, varied and future-oriented

Along with classic management topics such as leadership, finance and marketing, there are four consecutive phases of the programme, which will be of central importance for Porsche Holding and the international mobility industry: Global Change, Transforming Business, Performing through Innovation, and Driving the Future. Field trips for students to China and Israel will be an additional highlight. 

A particularly interesting aspect of the new programme is the extent of interaction between the students and PHS senior managers. Alongside the MBA programme participants, 30 senior managers from different Porsche Holding countries will undergo their own separate Executive Programme, enabling them to make their own active contribution to the advanced training of the top talent, while at the same time ensuring there is a uniform understanding of the company's strategic development.

Participants in the MBA programme will come from up to 28 different countries in which Porsche Holding has operations. This will increase the level of international interaction within the Group and help to disseminate concepts across different countries.

"We are proud that Porsche Holding, as Europe's most successful automotive retail company, has put its trust in the quality of the WU Executive Academy. Working together, we have developed a sustainable programme and are looking forward to many years of fruitful collaboration", says a pleased Professor Barbara Stöttinger, Dean of the WU Executive Academy.