• Sales exceed the 40 billion euro mark for the first time (40.7 billion euros, +42.1%)
• New and used car deliveries increased to over 1.1 million
• Salzburg-based automotive distribution company regains the position it held in 2020 as the company with the highest revenue in Austria
• Strong performance from more than 36,900 employees worldwide and new market responsibilities guarantee sustainable growth
• 2026 will see challenging and volatile market conditions; a robust business model, good level of incoming orders and consistent cost management ensure resilience and suggest a stable automotive year

Porsche Holding Salzburg (PHS) has once again impressively demonstrated its competitiveness and resilience in the past automotive year, bucking the global trend and pursuing a sustainable growth path. The automotive distribution company, which is based in Salzburg and active in 29 countries on three continents, increased its revenue to 40.7 billion euros in 2025 (2024: 28.7 billion euros), achieved the best financial year in the company's history (+42.1%) and thus also regained the position it held in 2020 as the company with the highest revenue in Austria.

PHS's business model proved to be resilient and sustainable in 2025 despite the difficult economic and political conditions. "We have once again demonstrated substance and strength with an outstanding sales performance. We benefit from the fact that we serve the entire automotive retail value chain. This allows us to respond even more flexibly to regional market fluctuations and compensate for them as best as possible within the PHS world", says Dr Hans Peter Schützinger, CEO of Porsche Holding Salzburg, adding: "Sheer sales volume is not the definitive key figure for us, even if we are pleased with it. Customer satisfaction, profitability, efficiency and resilience are far more important to us in order to be a secure, reliable and forward-looking employer for our close to 37,000 employees worldwide, particularly in volatile times.

Dr Hans Peter Schützinger, CEO of Porsche Holding Salzburg

The main driver of the growth spurt in the 2025 automotive year was the transfer of wholesale responsibility for the Volkswagen Group brands in Italy and Sweden, which will allow PHS to break new ground in terms of unit sales and revenue. "The acquisition of the importers in the new countries not only opens up new prospects for us in international sales, but also lays the foundation for further growth. Over 24% of our total revenue last year came from the two new wholesale markets of Italy and Sweden", says Dr Hans Peter Schützinger, who is optimistic about the future.

This optimism is reinforced if we take a look at the performance over the last five years: Since the start of the pandemic in 2020, PHS (not including the two wholesale markets of Italy and Sweden) has increased its revenue from 21.5 billion euros to 30.8 billion euros, an increase of more than 43%; with Italy and Sweden included, revenue was almost doubled to 40.7 billion euros (+89.3%).

• With the new responsibilities, revenue grew to 40.7 billion euros (+42.1%).
• New car sales in wholesale and retail rose to 912,034 vehicles (+65.6%).
• At 219,233 units, used car sales were down slightly (-1.2%).
• Global dealerships fell to 487 (-11) due to consolidations.
• The number of employees in the 29 countries remained almost constant at 36,917 (-0.3%).

In wholesale, Porsche Holding Salzburg more than doubled its revenue from 11.3 billion euros to 24.6 billion euros (117.5%) thanks to the two new markets and strong performance in the traditional wholesale countries. The largest wholesale market in terms of revenue in 2025 was Italy with a share of 31.7%, followed by Austria (19.9%) and Sweden (15.1%). At the same time, new car sales rose from 331,828 to 737,725 vehicles (+122.3%). The new car sales ranking reflects the same picture as for revenue, with Italy as the strongest market with a share of 36%, followed by Austria (17.1%) and Sweden (12.6%). The good result is further underscored by the fact that all wholesale countries (with the exception of Singapore) were able to increase both revenue and new vehicle sales. The number of wholesale employees has risen to 5,230 (+35.8%).

"In 2025, we experienced a sustained growth spurt, especially in wholesale. The new importers in Italy and Sweden have pushed us to new heights, but our traditional markets, in which we have been active for several decades, also grew thanks to a strong performance. They form the strong and resilient foundation for the further sustainable development of our company", says Dr Hans Peter Schützinger, delighted with this positive result.

In the retail sector, the Salzburg-based automotive retail company was able to maintain the high level of the previous year despite volatile conditions and increasingly intense competition, even managing to compensate for the noticeable declines in China. At 20 billion euros, turnover was slightly up by 0.1% on the previous year (2024: 19.98 billion euros). At 4.8 billion euros (+1.6%), Germany was once again the retail market with the highest sales in 2025, ahead of Italy with 2.2 billion euros (+3.3%) and the previous boom market China, where turnover fell for the third time in a row to 2.2 billion euros (-22.7%). New car sales in the retail sector fell slightly to 286,500 vehicles (-0.4%) – as did the number of employees, which totalled 29,140 at the end of the year (-4.7%).

"The adjustments to our dealership network in China due to the economic situation and volatile market development prevented a better retail result, as these had a direct impact on revenue and new car sales", says Dr Hans Peter Schützinger, summarising the result: "China is a good example of how we can respond to and balance out local fluctuations within Porsche Holding Salzburg – this emphasises the robustness of our business model."

With over 1.7 million contracts in its portfolio (+15% compared to 2024), the Porsche Bank Group achieved a new record result and further expanded its leading position. The mobility service provider, which operates in 15 countries, had around 1,500 employees and total assets of 11 billion euros in 2025 (IRFS, unconsolidated). In Austria alone, 56.1% of all Volkswagen Group vehicles delivered were financed via Porsche Bank (2024: 49%).

As a high-performing software developer, Porsche Informatik is driving the digital development of the automotive retail business. More than 900 employees at eight locations in five countries develop customised, innovative solutions for the automotive wholesale and retail as well as financial services sectors. Around 150 applications are used by millions of users in 30 countries every day. Over 30% of its services are already provided for the Volkswagen Group.

Macroeconomic conditions will remain challenging worldwide and the automotive markets will remain in crisis mode, with the current crisis in the Middle East also contributing to this. In addition to the geopolitical tensions and uncertainties arising from the economic environment in relation to international trade, there are also the requirements resulting from the transformation to e-mobility and the CO₂ regulations that need to be met throughout the EU. E-mobility and digitalisation therefore remain a key focus. With the launch of the Electric Urban Car Family, the Volkswagen Group brands VW Passenger Cars, CUPRA and Škoda are setting an important milestone this year on the road to sustainable and affordable e-mobility.

"We hope that the global political and economic situation and the accompanying inflation will ease again as quickly as possible so that we do not descend into a prolonged recession. Uncertainty is palpable everywhere, even though we at Porsche Holding Salzburg have made a good start in the first few months of 2026 and can build on a high order backlog", says Dr Hans Peter Schützinger, looking ahead: "We need companies and private individuals to invest in modern and future-orientated mobility in order to achieve a sustainable economic upturn."

Porsche Holding Salzburg's goal for the 2026 automotive year is to continue to drive profitable growth in Europe in all business areas. It will continue to pursue its chosen course of stabilising core business in China as well as in Asia and South America. "The global markets have fundamentally changed in recent years. In Europe in particular, we must continue to work harder on the cost side, as the market is not only shrinking, but is also becoming increasingly competitive with competition from the Far East. We have worked on developing our robustness and resilience in recent years, and we can now build on that; it is a solid foundation for safeguarding jobs and the associated prosperity", adds Dr Hans Peter Schützinger.