2025 will bring a sustained burst of growth for Porsche Holding Salzburg despite the difficult market environment

New car sales rose with the new market responsibilities to 874,830 vehicles worldwide (+58.9%) • Used car sales increased slightly to 222,964 vehicles (+0.5%) • Global dealerships down to 487 due to consolidations (-11) • Number of employees in 29 countries worldwide remained steady at 37,200 • Over 280,000 new car registrations realistic in the Austrian domestic market

2025 Winner of the “Porsche Award of the TU Wien”

YASA founder Dr Tim Woolmer receives award for development of axial flux electric motors and associated production processes.

Next major expansion step: MOON POWER launches business operations in Italy

MOON POWER GmbH, based in Salzburg, is continuing its strategic expansion course and further extending its business activities towards southern Europe. MOON POWER Italia officially started operations on 1 September 2025. Thus, Porsche Holding Salzburg’s centre of excellence for e-mobility is now active in 26 countries.

In 2024, Porsche Holding demonstrated capacity to deliver and resilience in a demanding environment.

Second-best result in company’s history achieved at 28.66 billion euros • As a result of a broad business model, it was possible to maintain revenue at a high level despite declines in new car sales • New wholesale responsibilities in Italy and Sweden offer opportunities for growth

MOON POWER continues its growth trajectory, launching in Poland

MOON POWER, a leading provider of comprehensive e-mobility solutions and a subsidiary of Porsche Holding Salzburg, is expanding its activities at the beginning of the year and launching its business in Poland.

2024: Porsche Holding Salzburg stays firmly on track in a volatile and highly competitive market environment

Difficult global conditions made for a challenging automotive year 2024 • Outlook for 2025: overall situation will remain challenging as competition intensifies • Porsche Holding is starting the new year with a high order backlog • Efficient management and cautious investment remain imperative