Next major expansion step: MOON POWER launches business operations in Italy

MOON POWER GmbH, based in Salzburg, is continuing its strategic expansion course and further extending its business activities towards southern Europe. MOON POWER Italia officially started operations on 1 September 2025. Thus, Porsche Holding Salzburg’s centre of excellence for e-mobility is now active in 26 countries.

In 2024, Porsche Holding demonstrated capacity to deliver and resilience in a demanding environment.

Second-best result in company’s history achieved at 28.66 billion euros • As a result of a broad business model, it was possible to maintain revenue at a high level despite declines in new car sales • New wholesale responsibilities in Italy and Sweden offer opportunities for growth

MOON POWER continues its growth trajectory, launching in Poland

MOON POWER, a leading provider of comprehensive e-mobility solutions and a subsidiary of Porsche Holding Salzburg, is expanding its activities at the beginning of the year and launching its business in Poland.

2024: Porsche Holding Salzburg stays firmly on track in a volatile and highly competitive market environment

Difficult global conditions made for a challenging automotive year 2024 • Outlook for 2025: overall situation will remain challenging as competition intensifies • Porsche Holding is starting the new year with a high order backlog • Efficient management and cautious investment remain imperative

Porsche Holding Salzburg opens extended company kindergarten after construction period of about one year

Third expansion phase with new CO2-neutral wing has been completed • Up to 96 places for children aged one to six are now available • One of the largest company childcare facilities in the city of Salzburg • Grand opening in the presence of high-ranking political representatives

Porsche Holding Salzburg achieves a new revenue record of 29.4 billion euros in the 2023 financial year

Sales of new cars up 13.9% on previous year with 747,700 vehicles • Sales of used cars/vehicles increased to 212,400 units (+12%) • Broad strategic position with 527 dealerships worldwide • Number of employees in 29 countries increased to 35,900 (+3.0%) • Overall situation remains challenging in 2024 due to economic uncertainties and increase competition