Driven by Excellence

Porsche Holding Salzburg is Europe’s largest and most successful automotive distributor. Founded in 1947 by Ferdinand Porsche’s children – Louise Piëch and Ferry Porsche – we now operate in 29 countries on three continents as part of the Volkswagen Group.

We cover all aspects of automotive sales and distribution with our Wholesale, Retail, Financial Services and IT Systems divisions.

Actively shaping change

From family business to global player

Consistently moving forward together

Our core competence: automotive distribution worldwide

Our business divisions

We operate in four business divisions as Porsche Holding Salzburg: automotive wholesale, automotive retail (including aftersales and spare parts sales), IT systems and automotive financial services. This means that we cover all aspects of car sales.

Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.

In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.

Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.

Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.

Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.

In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.

Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.

Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.

New cars 

Employees worldwide

Dealerships

Countries

* Business year 2023

Apply now

Find your job at Porsche Holding Salzburg now!

Apprenticeships, internships, student jobs, trainee programmes or direct entry into a role – in addition to fascinating products, we offer motivated pupils, students, graduates and professionals exciting career prospects with almost unlimited fields of application and development opportunities in Austria and 28 other countries worldwide.

Our brands – No. 1 in Europe

Porsche Holding Salzburg is Europe’s largest and most successful automotive distributor. As a wholly-owned subsidiary of Volkswagen AG, we focus on the Group brands Volkswagen Passenger Cars and Commercial Vehicles, Škoda, SEAT, CUPRA, Audi, Lamborghini, Bentley, Ducati and Porsche.

Our locations

We operate in 23 European countries as Europe’s leading automotive distributor. We also have South American locations in Chile and Colombia as well as ASEAN locations in China, Japan, Malaysia and Singapore.

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025