Strategy

Our vision: Shaping mobility for a better future

With our “evolve 2030” strategy, we are helping to sustainably shape the transformation of the automotive industry and are taking on a leading role in the new world of mobility together with the Volkswagen Group.

Characterised by an entrepreneurial approach, our employees develop solutions that focus on our customers. Personalised on-site customer service coupled with digital applications forms the framework for a unique customer experience at all locations globally. Our employees form the backbone of Porsche Holding Salzburg. They continue to develop our company every day with their expertise – shaped by the vision of “Shaping Mobility for a better Future”.

Our strategic focus areas

Climate protection and diversity, e-mobility, digitalization and new mobility needs are just a few of the influencing factors that are constantly driving our company forward and which are particularly important when it comes to developing our four strategic focus areas.

Our employees are actively shaping the mobility world of tomorrow in line with our core areas of expertise “customer focus” and “entrepreneurship”.

Porsche Holding Salzburg – "evolve 2030"

Learn more about our path towards the mobility world of tomorrow!

Individual mobility

"We exceed our customers’ expectations."

In line with this motto, we have set ourselves the goal of further expanding our mobility portfolio by 2030.

We already offer our customers customised solutions – from financial services for new or used cars and fleet solutions for major customers through to mobility formats such as car sharing and micromobility.

Innovative new business models

"We are open to new ideas."

We attach great importance to innovation at Porsche Holding so that we are able to play an active role in shaping change in the automotive industry. Our subsidiary MOON POWER is a successful example of this.

With our innovation community “PHS innoVentures”, we promote innovation work and focus on new opportunities, e.g. the use of artificial intelligence, in order to improve and expand our products and services on a continuous basis.

We act as ONE integrated multi-brand organisation

"We instead of me."

It is our stated aim to offer our customers different mobility solutions from one single source. For this reason, we rely on a flexible organisational structure and utilise the strengths within the Volkswagen Group.

Sustainability & diversity

"We live diversity and sustainability."

As Europe’s largest and most successful automotive distribution company, we have a clear responsibility towards society and our environment. With our sustainability strategy, we place actions focused on the future and the environment at the centre of our daily work. We want to make low-emission mobility available to everyone in the medium and long term.

Business divisions

Sustainability

History

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025