Sustainability Strategy

The largest challenge currently facing society, but also companies, is the climate crisis. The Volkswagen Group – Porsche Holding Salzburg included – is committed to the goals of the Paris Agreement and the European Green Deal.

Sustainability is a global responsibility that every company needs to take seriously. Forming an integral part of the corporate principles, the sustainability strategy is enshrined in our “evolve 2030” strategy.

Our day-to-day activities will increasingly focus on conducting business in a responsible and climate-conscious way – across all business divisions and throughout the entire supply and value chain.

  • We pursue measures to reduce our consumption of resources and minimize negative environmental impacts.
  • We are committed to respecting labor and human rights and to creating safe and fair working conditions.
  • We comply with applicable laws and internal guidelines and ensure compliance with ethical standards.
  • We develop mobility solutions with the aim of taking environmental and social requirements into account while remaining economically successful.

Our sustainability strategy concentrates on seven focus fields in which we have identified the most leverage.

Our goals

Focusing on sustainability, environmental protection and diversity is essential for the long-term corporate success of Porsche Holding Salzburg. To this end, we are prioritizing three overarching goals by the year 2030. For our company, top priority is given not only to increasing BEV (Battery Electric Vehicle) sales, but also to consistently reducing our carbon footprint . Additionally, we aim to achieve 20% women in management positions.

We are driving forward the achievement of these goals through seven focus fields. Each field includes the definition of further targets, KPIs and corresponding measures.

Further information can be found in the Sustainability Report 2024.

Consistently on the path together

Responsible and sustainable business practices require the commitment of all employees at all locations. That is why Porsche Holding Salzburg places a special emphasis on communication and dialogue with its employees. This includes transparent information, awareness-raising activities and a clear commitment from the Management Board. In each of our 29 countries, there are sustainability coordinators and focus field managers who take into account the specific conditions at the locations and drive change.

As a subsidiary of Volkswagen AG, our activities are also aligned with the Group strategy. The "regenerate+" strategy aims to have a positive impact on nature and society all around the world.

Contact

If you have any questions about the sustainability strategy and all activities related to sustainability at Porsche Holding Salzburg, please contact: [email protected]

Seven focus fields

Sustainability Report 2024

"Let's win the race" – This has been our guiding principle in recent reports, summarizing our commitment to sustainability: we are taking on the race against climate change. Society and the environment expect it from us. But from a business perspective, it is also a smart strategy.

The pursuit of sustainable solutions paves the way for future-proof innovations. New ideas strengthen our competitiveness and open up further opportunities for growth. With this understanding, sustainability holds a central place in our corporate strategy. Our ambition sets the benchmark. And through concrete actions, we are making progress. In many areas, it’s not just about taking one or two steps forward — it’s about fundamental change.

Rather than being discouraged by the magnitude of the task, we are inspired to take a fresh approach to many of our key topics. To emphasize this, we have placed this year’s report under the motto: "Sustainability powered by change."

You can find more information in the Sustainability Report 2024:

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

Louise-Piëch-Straße 2 5020 Salzburg / Austria Tel. +43/662/4681-0

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2 5020 Salzburg / Austria Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2 5020 Salzburg / Austria Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025