History

Porsche Holding – From family business to global player

What started out in 1947 as a family business from the legacy of the ingenious designer Ferdinand Porsche, is now a global player. As a wholly-owned subsidiary of Volkswagen AG, we at Porsche Holding Salzburg are one of the largest and most successful European automotive distribution company, operating on three continents and in a total of 29 countries. Our motivation: fascination with automobiles. Our drive: the innovative strength of two families over generations. Our backbone: highly competent employees with a pioneering spirit and entrepreneurship.

Into the future as a group

2011 to Today

2011 marks the beginning of a new era for our company. As a wholly-owned subsidiary of Volkswagen AG, we continue our course for international growth on the way to becoming one of the world’s largest and most successful European automotive distributors. We are helping to shape sustainable change in the automotive industry with our “evolve 2023” strategy.

Growth & internationali­sation

1971 to 2010

Porsche Holding Salzburg is founded in 1974 following the withdrawal of all family members from operational roles. The company makes some important structural decisions under the new umbrella and makes far-sighted use of the unprecedented opportunity for large-scale internationalisation in the early 1990s.

Louise Piëch & Ferry Porsche

1945 to 1970

After the Second World War, Ferdinand Porsche’s children Louise Piëch and Ferry Porsche help drive the new company forward. Louise Piëch lays the foundation for the company’s rapid development in Salzburg by importing Volkswagen vehicles, while Ferry Porsche establishes the Porsche AG of today in Stuttgart.

Ferdinand Porsche

1875 to 1945

Our company’s history begins with Ferdinand Porsche: the ingenious designer invents the electric wheel-hub motor, develops successful racing cars and creates a legend: the Volkswagen.

From Salzburg to the entire world

Roots and Vision of Porsche Holding Salzburg

Company

Locations

Sustainability

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025