Automotive retail

In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service, and spare parts supply in Austria, many other European countries, as well as in Chile, Japan, and China.

Always in our focus: Our customers, who find the highest quality in consulting, excellent services, and maximum convenience here.

More than 500 of our own locations worldwide

As a retailer, Porsche Holding Salzburg represents the brands of the Volkswagen Group

  • in Austria,
  • in Central and Eastern Europe (CEE) in Croatia, Poland, Romania, Slovenia, Slovakia, the Czech Republic, and Hungary,
  • in the South/West Europe region in France, Italy, Portugal, Switzerland, and Spain,
  • in Northern Europe in Germany and Sweden,
  • in Asia in China and Japan.

For more information about the representations in these countries, please refer to Locations.

Other business divisions

Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.

Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.

Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.

Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.

Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.

Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025

Louise-Piëch-Straße 2

5020 Salzburg / Austria

Tel. +43/662/4681-0

Supplier portal

As the largest automobile dealer in Europe, Porsche Holding is always on the lookout for the best suppliers.

Go to the supplier portal

© Porsche Holding Gesellschaft m.b.H, 2025