Our drive
Curious about what defines our unique way of working together? What fuels our exceptional performance as the European market leader?
Corporate culture
At Porsche Holding, our values are more than just words – they guide our actions and shape how we think and work every day. These principles are more important than ever in today’s digital and globalized world, forming the foundation of our success.
Entrepreneurship & Responsibility
Porsche Holding’s success is rooted in a bold entrepreneurial spirit. You’ll quickly notice this dynamic energy that defines who we are. Your forward-thinking ideas, courageous decisions, and dedicated contributions are not just welcomed but essential for shaping our future.
Appreciation & Togetherness
We foster a culture that values every individual while celebrating the strength of teamwork. Diversity in all its forms is embraced here, allowing us to positively impact society together.
Down-to-earthness & Professionalism
At Porsche Holding, we thrive on a hands-on mentality and open communication. You’ll achieve your goals pragmatically while benefiting from a professional framework that supports your growth. Our large network and resources will help you advance both personally and professionally.
Integrity & Compliance
We stand united behind our shared values and corporate responsibility. Guided by integrity, we act under the law and our internal standards, ensuring our actions remain ethical and accountable.
Sustainability
Growing responsibly – ecologically, economically, and socially
Sustainability is a cornerstone of Porsche Holding's “evolve 2030” strategy, shaping how we operate and grow. We are committed to balancing profitability with ecological and social responsibility.
#1
We treat our environment and our resources carefully.
#2
We treat all people with dignity and respect and offer good working conditions.
#3
We act with integrity and compliance.
#4
We want to enable low-emission mobility for everyone and thereby consolidate our economic success.
Our seven focus areas
Our sustainability strategy concentrates on seven focus fields in which we have identified the most leverage. The topics presented are supported by specific measures, targets, and performance indicators, which are disclosed in the Sustainability Report.
We actively help shape the mobility of tomorrow and supporting the transition to lower-emission drives. A key focus is the expansion of our e-mobility offering and charging infrastructure, as well as the gradual electrification of our own vehicle fleets.
Through innovative financing products, we enable our customers to access modern mobility solutions with measurably reduced environmental impact, as well as a tailor-made charging infrastructure. These offerings are supported by initiatives such as Sharetoo and the Smart Driver App. At the same time, we are advancing the integration of ESG criteria into our financing activities and leveraging financing instruments such as ESG-linked loans.
We implement targeted measures to increase resource efficiency and promote resource-conscious logistics. These include, among other initiatives, the development of take-back schemes for used parts and strategies for the reuse of traction batteries. We also work closely and transparently with our suppliers and contractually require compliance with our supply chain standards. Before and throughout the business relationship, we assess and monitor compliance through an established CSR rating and monitoring process.
We plan, construct and operate resource-efficient buildings with the aim of measurably reducing emissions with an impact on the environment and indoor air quality over the entire life cycle. A wide range of measures contribute to this. These include in particular, the consistent implementation of energy efficiency measures, compliance with defined minimum standards and the implementation of recognised building certifications in new buildings. In addition, we ensure the procurement of green electricity and systematically drive forward the gradual substitution of fossil fuels such as oil and gas through the use of heat pump technologies. The strategic expansion of photovoltaic systems is another key pillar for achieving our sustainability goals.
The biggest lever for reducing our emissions lies in working with our dealers. That is why we specifically promote the sale of products and services with the lowest possible emissions.
At the same time, we design all processes relating to sales and workshop operations at our locations to be as resource-efficient as possible. This includes, among other things, concrete targets for energy savings, the consistent digitalization of processes, as well as clear concepts for waste management and responsible use of water, including water recycling solutions in our car wash facilities.
We are positioning ourselves on the job market of the future with a modern corporate culture in a safe working environment that focuses on diversity, team spirit, appreciation and the development of our talents. With targeted measures in the areas of health and safety in the workplace, we not only ensure a safe working environment but also actively protect our employees.
As Porsche Holding Salzburg, we rely on strong and clear governance structures. The established structures within the framework of sustainability management are intended to ensure that we seize opportunities for ecological and social improvements and thus manage the impact on Porsche Holding Salzburg, the environment and society. With binding standards in all areas of the company, we ensure that integrity and compliance form the core of our business activities.
We actively help shape the mobility of tomorrow and supporting the transition to lower-emission drives. A key focus is the expansion of our e-mobility offering and charging infrastructure, as well as the gradual electrification of our own vehicle fleets.
Through innovative financing products, we enable our customers to access modern mobility solutions with measurably reduced environmental impact, as well as a tailor-made charging infrastructure. These offerings are supported by initiatives such as Sharetoo and the Smart Driver App. At the same time, we are advancing the integration of ESG criteria into our financing activities and leveraging financing instruments such as ESG-linked loans.
We implement targeted measures to increase resource efficiency and promote resource-conscious logistics. These include, among other initiatives, the development of take-back schemes for used parts and strategies for the reuse of traction batteries. We also work closely and transparently with our suppliers and contractually require compliance with our supply chain standards. Before and throughout the business relationship, we assess and monitor compliance through an established CSR rating and monitoring process.
We plan, construct and operate resource-efficient buildings with the aim of measurably reducing emissions with an impact on the environment and indoor air quality over the entire life cycle. A wide range of measures contribute to this. These include in particular, the consistent implementation of energy efficiency measures, compliance with defined minimum standards and the implementation of recognised building certifications in new buildings. In addition, we ensure the procurement of green electricity and systematically drive forward the gradual substitution of fossil fuels such as oil and gas through the use of heat pump technologies. The strategic expansion of photovoltaic systems is another key pillar for achieving our sustainability goals.
The biggest lever for reducing our emissions lies in working with our dealers. That is why we specifically promote the sale of products and services with the lowest possible emissions.
At the same time, we design all processes relating to sales and workshop operations at our locations to be as resource-efficient as possible. This includes, among other things, concrete targets for energy savings, the consistent digitalization of processes, as well as clear concepts for waste management and responsible use of water, including water recycling solutions in our car wash facilities.
We are positioning ourselves on the job market of the future with a modern corporate culture in a safe working environment that focuses on diversity, team spirit, appreciation and the development of our talents. With targeted measures in the areas of health and safety in the workplace, we not only ensure a safe working environment but also actively protect our employees.
As Porsche Holding Salzburg, we rely on strong and clear governance structures. The established structures within the framework of sustainability management are intended to ensure that we seize opportunities for ecological and social improvements and thus manage the impact on Porsche Holding Salzburg, the environment and society. With binding standards in all areas of the company, we ensure that integrity and compliance form the core of our business activities.
Sustainability Report 2025
EVERY MILE COUNTS – with this guiding principle, we take up our claim to make the mobility of our customers reliable, affordable and ecologically responsible – at any time, in any place and in all our business areas: in wholesale, retail, financial services and IT.
Climate change is one of the greatest challenges of our time – and the transport sector is making a noticeable contribution to it. As a mobility provider, we see every day how much mobility connects people – and what a supporting and indispensable role it plays in our everyday lives. These advantages must be strengthened, but at the same time negative effects on our environment must be reduced. That's why we take responsibility and actively shape change – with electromobility, increased efficiency and a clear focus on the needs of our customers.
More information can be found in the Sustainability Report 2025:
Diversity & Inclusion
Embracing differences that make a difference
When you work with us, you'll discover the strengths of a diverse and inclusive environment in our collaboration. We are aware that there is still much to be done. Therefore, Porsche Holding views diversity and inclusion as both an ethical obligation and a strategic necessity for business success.
#1
Our diverse teams bring together varied perspectives, experiences, and ideas, enabling us to craft creative solutions and make better decisions. This inclusive mindset fuels innovation and ensures Porsche Holding remains at the forefront of the industry.
#2
We cultivate a culture where every individual feels respected, heard, and appreciated. This sense of belonging boosts motivation and satisfaction, positively impacting productivity.
#3
By championing diversity, we continue to attract and retain exceptional talent from all backgrounds. This is how we will continue to attract and retain the best specialists and leaders in the future.
#4
By fostering diversity together and creating an inclusive environment, we empower ourselves and contribute to a fairer society.
Women in Management
Equal opportunities and diversity are a matter of course for us. We ensure that our teams are diverse and aim to achieve the goal of increasing the proportion of women in management to at least 20% by 2030, as well as promoting women in all areas of our company. We are in an industry that tends to be male-dominated, so we already start by attracting female talent in our training programs, workshops, and trainee program. We then support their development within Porsche Holding. With "Female Link," we have created an international network that provides our female leaders with space for exchange and support.
I love driving initiatives forward with my team and supporting my employees in their roles as both a manager and mentor. My career at Porsche Holding began in 2014 in HR Development, followed by an exciting six-month assignment abroad with Porsche Chile. Upon returning to Austria, I continued as HR Business Partner for International Wholesale and later transitioned to Head of HR Organization & Transformation. Since 2023, I have been responsible for HR management at Porsche Holding in Austria and enjoy contributing my ideas to promote innovative approaches.
My highlight: Launching the trainee program at Porsche Holding. It’s incredibly rewarding to see some of our trainee graduates grow into managing directors.
My tip: Believe in yourself, focus on your strengths, and don’t let challenges hold you back.
Sonja Mandorfer
Head of Human Resources Austria @Porsche Holding
With the company since 2014
#Human Resources
I love driving initiatives forward with my team and supporting my employees in their roles as both a manager and mentor. My career at Porsche Holding began in 2014 in HR Development, followed by an exciting six-month assignment abroad with Porsche Chile. Upon returning to Austria, I continued as HR Business Partner for International Wholesale and later transitioned to Head of HR Organization & Transformation. Since 2023, I have been responsible for HR management at Porsche Holding in Austria and enjoy contributing my ideas to promote innovative approaches.
My highlight: Launching the trainee program at Porsche Holding. It’s incredibly rewarding to see some of our trainee graduates grow into managing directors.
My tip: Believe in yourself, focus on your strengths, and don’t let challenges hold you back.
I gained my first hands-on experience at Porsche Austria in 2006 alongside my studies. Since then, I’ve had the opportunity to apply my expertise in various marketing management roles. Today, I lead the Digital & Direct Sales department, where my team and I work on projects like the sharetoo Autoabo and Porsche Bank's online and predictive sales initiatives.
My highlight: The people and the outstanding team spirit at Porsche Holding. Hard work is genuinely appreciated, and the strong culture of collaboration makes balancing family and career much easier.
My tip: Be courageous! Success takes extra effort, a passion for your work, and a strong professional and personal network - especially when balancing a family. But the effort is absolutely worth it for the best job in the world. Leadership isn’t magic; it’s a skill you can learn like any other. So take the leap, show up, and be bold!
Simone Gela
Head of Digital & Direct Sales @Porsche Bank
With the company since 2006
#SALES
I gained my first hands-on experience at Porsche Austria in 2006 alongside my studies. Since then, I’ve had the opportunity to apply my expertise in various marketing management roles. Today, I lead the Digital & Direct Sales department, where my team and I work on projects like the sharetoo Autoabo and Porsche Bank's online and predictive sales initiatives.
My highlight: The people and the outstanding team spirit at Porsche Holding. Hard work is genuinely appreciated, and the strong culture of collaboration makes balancing family and career much easier.
My tip: Be courageous! Success takes extra effort, a passion for your work, and a strong professional and personal network - especially when balancing a family. But the effort is absolutely worth it for the best job in the world. Leadership isn’t magic; it’s a skill you can learn like any other. So take the leap, show up, and be bold!
I am inspired by the development opportunities and the collegial, down-to-earth corporate culture at Porsche Informatik. I started my journey at Porsche Informatik in 1999 as a Software Engineer and have steadily advanced - first as a group leader, then as team leader, department head, and, since 2022, head of department. What truly motivates me is guiding people on their development paths, fostering collaboration within and across teams, and working together to implement large-scale projects.
My highlights: Establishing the internal women’s network, women@POI, and helping to set up the new company site in Hagenberg. I was also proud to contribute to shaping the new Design of Digital Products course at FH Hagenberg University of Applied Sciences.
My tip: Believe in yourself and your strengths and have the confidence to try new things. Diversity always brings value, and your unique perspective will enrich and inspire your team.
Irmgard Gmachl
Head of Porsche Holding Solutions @Porsche Informatik
With the company since 1999
#IT
I am inspired by the development opportunities and the collegial, down-to-earth corporate culture at Porsche Informatik. I started my journey at Porsche Informatik in 1999 as a Software Engineer and have steadily advanced - first as a group leader, then as team leader, department head, and, since 2022, head of department. What truly motivates me is guiding people on their development paths, fostering collaboration within and across teams, and working together to implement large-scale projects.
My highlights: Establishing the internal women’s network, women@POI, and helping to set up the new company site in Hagenberg. I was also proud to contribute to shaping the new Design of Digital Products course at FH Hagenberg University of Applied Sciences.
My tip: Believe in yourself and your strengths and have the confidence to try new things. Diversity always brings value, and your unique perspective will enrich and inspire your team.
Diligence and commitment have always been the cornerstones of my journey. I began my career as a trainee in personnel development, which laid a strong foundation for my growth. From there, I delved into the dynamic world of sales, taking on roles such as Assistant to the Executive Board (retail) and Head of Sales, Network, and Training for the Porsche brand (wholesale). Today, I am deeply connected to the day-to-day operations and our customers. After a brief maternity leave, I assumed the role of Managing Director at Porsche Linz Leonding over six years ago. This PIA retail location represents all Group brands, generating around 100 million in annual sales, supported by approximately 150 employees and a turnover of 2,200 new and used cars.
My highlight: Reflecting on my 20+ years in the industry, there have been countless milestones. I founded the Porsche Apprentice College, participated in the acquisition and establishment of our first locations in Italy and China, and witnessed the launch of numerous iconic Porsche models, to name just a few. However, nothing compares to the unforgettable moment of driving a Porsche 911 for the first time.
My tip: Failure is just another step on the road to success. When you fall, get up, straighten your crown, and keep moving forward. Remember: making a decision is always better than indecision. And above all, preparation is key.
Elisabeth Strübl
Managing Director @Porsche Linz Leonding
With the company since 2001
#SALES
Diligence and commitment have always been the cornerstones of my journey. I began my career as a trainee in personnel development, which laid a strong foundation for my growth. From there, I delved into the dynamic world of sales, taking on roles such as Assistant to the Executive Board (retail) and Head of Sales, Network, and Training for the Porsche brand (wholesale). Today, I am deeply connected to the day-to-day operations and our customers. After a brief maternity leave, I assumed the role of Managing Director at Porsche Linz Leonding over six years ago. This PIA retail location represents all Group brands, generating around 100 million in annual sales, supported by approximately 150 employees and a turnover of 2,200 new and used cars.
My highlight: Reflecting on my 20+ years in the industry, there have been countless milestones. I founded the Porsche Apprentice College, participated in the acquisition and establishment of our first locations in Italy and China, and witnessed the launch of numerous iconic Porsche models, to name just a few. However, nothing compares to the unforgettable moment of driving a Porsche 911 for the first time.
My tip: Failure is just another step on the road to success. When you fall, get up, straighten your crown, and keep moving forward. Remember: making a decision is always better than indecision. And above all, preparation is key.
I love driving initiatives forward with my team and supporting my employees in their roles as both a manager and mentor. My career at Porsche Holding began in 2014 in HR Development, followed by an exciting six-month assignment abroad with Porsche Chile. Upon returning to Austria, I continued as HR Business Partner for International Wholesale and later transitioned to Head of HR Organization & Transformation. Since 2023, I have been responsible for HR management at Porsche Holding in Austria and enjoy contributing my ideas to promote innovative approaches.
My highlight: Launching the trainee program at Porsche Holding. It’s incredibly rewarding to see some of our trainee graduates grow into managing directors.
My tip: Believe in yourself, focus on your strengths, and don’t let challenges hold you back.
Sonja Mandorfer
Head of Human Resources Austria @Porsche Holding
With the company since 2014
#Human Resources
I love driving initiatives forward with my team and supporting my employees in their roles as both a manager and mentor. My career at Porsche Holding began in 2014 in HR Development, followed by an exciting six-month assignment abroad with Porsche Chile. Upon returning to Austria, I continued as HR Business Partner for International Wholesale and later transitioned to Head of HR Organization & Transformation. Since 2023, I have been responsible for HR management at Porsche Holding in Austria and enjoy contributing my ideas to promote innovative approaches.
My highlight: Launching the trainee program at Porsche Holding. It’s incredibly rewarding to see some of our trainee graduates grow into managing directors.
My tip: Believe in yourself, focus on your strengths, and don’t let challenges hold you back.
I gained my first hands-on experience at Porsche Austria in 2006 alongside my studies. Since then, I’ve had the opportunity to apply my expertise in various marketing management roles. Today, I lead the Digital & Direct Sales department, where my team and I work on projects like the sharetoo Autoabo and Porsche Bank's online and predictive sales initiatives.
My highlight: The people and the outstanding team spirit at Porsche Holding. Hard work is genuinely appreciated, and the strong culture of collaboration makes balancing family and career much easier.
My tip: Be courageous! Success takes extra effort, a passion for your work, and a strong professional and personal network - especially when balancing a family. But the effort is absolutely worth it for the best job in the world. Leadership isn’t magic; it’s a skill you can learn like any other. So take the leap, show up, and be bold!
Simone Gela
Head of Digital & Direct Sales @Porsche Bank
With the company since 2006
#SALES
I gained my first hands-on experience at Porsche Austria in 2006 alongside my studies. Since then, I’ve had the opportunity to apply my expertise in various marketing management roles. Today, I lead the Digital & Direct Sales department, where my team and I work on projects like the sharetoo Autoabo and Porsche Bank's online and predictive sales initiatives.
My highlight: The people and the outstanding team spirit at Porsche Holding. Hard work is genuinely appreciated, and the strong culture of collaboration makes balancing family and career much easier.
My tip: Be courageous! Success takes extra effort, a passion for your work, and a strong professional and personal network - especially when balancing a family. But the effort is absolutely worth it for the best job in the world. Leadership isn’t magic; it’s a skill you can learn like any other. So take the leap, show up, and be bold!
I am inspired by the development opportunities and the collegial, down-to-earth corporate culture at Porsche Informatik. I started my journey at Porsche Informatik in 1999 as a Software Engineer and have steadily advanced - first as a group leader, then as team leader, department head, and, since 2022, head of department. What truly motivates me is guiding people on their development paths, fostering collaboration within and across teams, and working together to implement large-scale projects.
My highlights: Establishing the internal women’s network, women@POI, and helping to set up the new company site in Hagenberg. I was also proud to contribute to shaping the new Design of Digital Products course at FH Hagenberg University of Applied Sciences.
My tip: Believe in yourself and your strengths and have the confidence to try new things. Diversity always brings value, and your unique perspective will enrich and inspire your team.
Irmgard Gmachl
Head of Porsche Holding Solutions @Porsche Informatik
With the company since 1999
#IT
I am inspired by the development opportunities and the collegial, down-to-earth corporate culture at Porsche Informatik. I started my journey at Porsche Informatik in 1999 as a Software Engineer and have steadily advanced - first as a group leader, then as team leader, department head, and, since 2022, head of department. What truly motivates me is guiding people on their development paths, fostering collaboration within and across teams, and working together to implement large-scale projects.
My highlights: Establishing the internal women’s network, women@POI, and helping to set up the new company site in Hagenberg. I was also proud to contribute to shaping the new Design of Digital Products course at FH Hagenberg University of Applied Sciences.
My tip: Believe in yourself and your strengths and have the confidence to try new things. Diversity always brings value, and your unique perspective will enrich and inspire your team.
Diligence and commitment have always been the cornerstones of my journey. I began my career as a trainee in personnel development, which laid a strong foundation for my growth. From there, I delved into the dynamic world of sales, taking on roles such as Assistant to the Executive Board (retail) and Head of Sales, Network, and Training for the Porsche brand (wholesale). Today, I am deeply connected to the day-to-day operations and our customers. After a brief maternity leave, I assumed the role of Managing Director at Porsche Linz Leonding over six years ago. This PIA retail location represents all Group brands, generating around 100 million in annual sales, supported by approximately 150 employees and a turnover of 2,200 new and used cars.
My highlight: Reflecting on my 20+ years in the industry, there have been countless milestones. I founded the Porsche Apprentice College, participated in the acquisition and establishment of our first locations in Italy and China, and witnessed the launch of numerous iconic Porsche models, to name just a few. However, nothing compares to the unforgettable moment of driving a Porsche 911 for the first time.
My tip: Failure is just another step on the road to success. When you fall, get up, straighten your crown, and keep moving forward. Remember: making a decision is always better than indecision. And above all, preparation is key.
Elisabeth Strübl
Managing Director @Porsche Linz Leonding
With the company since 2001
#SALES
Diligence and commitment have always been the cornerstones of my journey. I began my career as a trainee in personnel development, which laid a strong foundation for my growth. From there, I delved into the dynamic world of sales, taking on roles such as Assistant to the Executive Board (retail) and Head of Sales, Network, and Training for the Porsche brand (wholesale). Today, I am deeply connected to the day-to-day operations and our customers. After a brief maternity leave, I assumed the role of Managing Director at Porsche Linz Leonding over six years ago. This PIA retail location represents all Group brands, generating around 100 million in annual sales, supported by approximately 150 employees and a turnover of 2,200 new and used cars.
My highlight: Reflecting on my 20+ years in the industry, there have been countless milestones. I founded the Porsche Apprentice College, participated in the acquisition and establishment of our first locations in Italy and China, and witnessed the launch of numerous iconic Porsche models, to name just a few. However, nothing compares to the unforgettable moment of driving a Porsche 911 for the first time.
My tip: Failure is just another step on the road to success. When you fall, get up, straighten your crown, and keep moving forward. Remember: making a decision is always better than indecision. And above all, preparation is key.